Pretesting with Copy Tests Would Be Conducted at What Stage

question 52

Multiple Choice

Pretesting with copy tests would be conducted at what stage of ad message research? 

• A) copy development stage 
• B) final production stage 
• C) "rough" stage 
• D) after the ad has been run 
• E) prefinished stage

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Definitions:

Strain Gages

Sensors used for measuring the amount of deformation or strain in an object by changing their electrical resistance when stretched or compressed.

Pressure/Force Sensing

The process of measuring the pressure or force applied to a surface or point, often used in industrial and automotive applications.

Hysteresis

A phenomenon where the response of a system to changes in input is dependent on its current state or previous inputs, often to prevent rapid oscillation.