In a Starch Analysis,a Magazine Ad for Absolute Vodka Received

question 88

Multiple Choice

In a Starch analysis,a magazine ad for Absolute vodka received a score of 140.What does this mean? 

• A) That particular ad scored 140 percent above comparable ads. 
• B) That particular ad scored 40 percent above comparable ads. 
• C) The percentage of respondents who read half or more of the written material in the ad was 40 percent. 
• D) The percentage of respondents who recalled seeing the ad was 40 percent. 
• E) That particular ad is capable of generating market-share gains of 40 percent.

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Definitions:

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate period for a more accurate financial report.

Deferred Revenue

Money received for goods or services which have not yet been delivered or rendered, considered a liability until the service or good is provided.

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate period.

Deferred Revenue

Money received by a company for goods or services yet to be delivered or performed, recognized as a liability until the service or product is delivered.