Which of the Following Is an Example of a Push

question 91

Multiple Choice

Which of the following is an example of a push strategy? 

• A) a cereal manufacturer advertising during cartoon programs to reach children 
• B) a bank sending a mailing to the senior citizens 
• C) a soft drink manufacturer sending point-of-purchase displays to grocery stores 
• D) a children's clothing store sending gift certificates to families 
• E) a bicycle store advertising in the university newspaper to attract the attention of college students

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Definitions:

Functional

Relating to the purpose or role that something is designed or expected to fulfill.

Deviance

Behaviors or actions that deviate from societal norms or expectations, which can be formal (laws) or informal (customs).

Émile Durkheim

A foundational French sociologist known for his extensive work on social solidarity, the division of labor, and the role of religion in society, among other contributions.

Strain Theory

A sociological theory that suggests individuals may engage in deviant behavior when they experience a discrepancy between societal goals and the means available to achieve those goals.