An Objective That Manufacturers Can Have for Using Trade-Oriented Promotion

question 25

Multiple Choice

An objective that manufacturers can have for using trade-oriented promotion is to _____.

• A) introduce new or revised products 
• B) build retail inventories 
• C) obtain displays outside normal shelf locations 
• D) reduce excess inventories and increase turnover 
• E) All of these are correct.

---

Definitions:

Recent Research

Studies, experiments, or analyses that have been conducted in the near past, contributing to the current knowledge in a field.

Gender

Socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender diverse people.

Math Aptitude

The natural ability or skill in performing mathematical tasks and understanding mathematical concepts.

Social Skills

The abilities necessary for effective interpersonal behavior and communication, such as empathy, cooperation, and conflict resolution.