A Manufacturer's Customized Loyalty Program Using a Retailer's Shopper Database

question 78

Multiple Choice

A manufacturer's customized loyalty program using a retailer's shopper database is an example of _____.

• A) diverting 
• B) forwarding 
• C) vendor support programs 
• D) account-specific marketing 
• E) every day low pricing

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Definitions:

Future Value

The worth of an asset or cash on a future date that has the same value as a certain amount presently.

Present Value

A calculation that determines the current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Usury Laws

Regulations governing the amount of interest that can be charged on a loan, intended to prevent lending at excessively high rates.

Nonmarket Rationing

Distribution of goods and services based on criteria other than price, such as need or merit.