Which of the Following Is a Factor Accounting for the Shift

question 100

Multiple Choice

Which of the following is a factor accounting for the shift from consumer advertising to promotion? 

• A) manufacturers have more power over retailers 
• B) increased brand parity and price sensitivity 
• C) increased brand loyalty 
• D) increased effectiveness of mass media 
• E) long-term corporate orientation

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Definitions:

Operation of Law

Operation of law refers to a legal change that occurs automatically due to the application of existing law, without the need for any direct action by the parties involved.

Offer of Performance

In contract law, an attempt made by one party to fulfill their part of the agreement, indicating willingness to adhere to the terms of the contract.

Tender

An offer of payment or service in fulfillment of an obligation, such as in contract performance or debt repayment.

Material Breach

A significant violation or failure to perform a contract's stipulated duty, justifying the other party's termination of the agreement.