Examlex
Suppose that CatGenie learns that one of its competitors,NoMoreLitter,is about to introduce a new product.CatGenie quickly develops a special price-off deal to prevent the competitor from stealing market share.The objective of this deal is to _____ consumers and thereby _____ the sales of the competitor's new product.
Speech Act Theory
The theory that verbal utterances both state something and do something.
Intentionalist Model
A theory that views communication as the exchange of communicative intentions and views messages transmitted as merely the means to this end.
Encoder-Decoder
A model in communications and information processing that describes the process of transferring information from a sender (encoder) to a receiver (decoder).
Proxemics
The study of how humans use space in communication and the effects that population density has on behavior, communication, and social interaction.
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