Sales Promotion Cannot _____

question 43

Multiple Choice

Sales promotion cannot _____.

• A) reduce the introduction of new products to the trade 
• B) neutralize competitive advertising and sales promotions 
• C) hold current users by encouraging repeat purchases 
• D) increase product usage by loading consumers 
• E) permanently stop an established brand's declining sales trend

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Definitions:

Contract Rate

Rate of interest (based on face value) stated on bond certificate and bond indenture.

Market Rate

The prevailing interest rate available in the marketplace for instruments of similar risk and maturity, also known as the "market interest rate."

Bonds

Financial instruments representing a loan made by an investor to a borrower, often corporate or governmental, that pays periodic interest and the principal at maturity.

Face Value

The amount the corporation must repay to the bondholder at the maturity date.