Which of the Following Is FALSE Regarding Trade Allowances

question 110

Multiple Choice

Which of the following is FALSE regarding trade allowances? 

• A) One objective is to increase consumer retail sales of the manufacturer's brand. 
• B) Retailers usually pass along to consumers the discounts they receive from manufacturers. 
• C) An objective is to increase purchases of the manufacturer's brand by wholesalers and/or retailers. 
• D) Most manufacturers rate the value of trade allowances as fair or poor. 
• E) Most retailers think that trade promotions should serve to increase sales and profits of entire product categories without concern for whether a manufacturer's specific brand benefits from the trade promotion.

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Definitions:

Melanie Klein

A psychoanalyst known for her work in child psychology and psychoanalysis, particularly for her theoretical contributions on object relations theory.

Destructive

Destructive refers to causing damage or harm in a manner that leads to the deterioration or annihilation of something.

Psychotic

Pertaining to psychosis, a severe mental disorder in which thought and emotions are so impaired that contact is lost with external reality.

Idealizes

The act of envisioning or depicting someone or something in an ideal form, often overlooking flaws or realities.