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The Proportion of Switchers Drifting from Low to High-Quality Brands

question 63

Multiple Choice

The proportion of switchers drifting from low to high-quality brands when the latter is on deal is higher than the proportion moving in the other direction when a low-quality brand is on deal.This situation describes a switching behavior that is _____.


Definitions:

Cost-Benefit Analysis

An analytical process to compare the costs and benefits of decisions, projects, or policies.

Prevention

Activities or measures taken to avoid or minimize unwanted outcomes or accidents before they happen.

Reduction

The process of decreasing or lessening in size, quantity, or magnitude.

Atarimae Hinshitsu

A concept in Japanese quality management that suggests products should work as expected by users without any flaws or errors.

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