Which of the Following Is NOT a General Category of Objectives

question 94

Multiple Choice

Which of the following is NOT a general category of objectives for using promotions? 

• A) generating trial 
• B) encouraging repeat purchasing 
• C) reinforcing brand image 
• D) encouraging utilitarian attitudes 
• E) All of these are correct.

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Definitions:

Jargon

Specialized language or terminology used by a particular profession or group, often difficult for outsiders to understand.

Gestures

are movements of the body, especially the hands and arms, that express ideas or feelings.

Folklore

The traditional beliefs, customs, stories, songs, and practices of a culture, passed through generations by word of mouth.

Role Modeling

The process by which individuals influence others' behaviors, attitudes, or skills through example, particularly by embodying qualities that are admired or desired.