_____ Are the Starting Points for All Consumer Promotions Decisions

question 11

Multiple Choice

_____ are the starting points for all consumer promotions decisions.

• A) Budget considerations and consumer research 
• B) Message and media choices 
• C) Product or service features 
• D) Price and distribution strategies 
• E) Target marketing and brand positioning

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Definitions:

System II

This term is likely meant to describe "System 2" from dual-process theories of cognition, which represents slow, analytical, and conscious thought processes.

System I

Often referred to as "System 1," it is a term from cognitive psychology that describes the fast, automatic, and often unconscious way of thinking.

Logic Problems

Puzzles or challenges that require the use of reasoning and logical deduction to solve.

Syllogism

A form of reasoning in which a conclusion is drawn from two given or assumed propositions (premises), each sharing a common or middle term not present in the conclusion.