Which Criterion Cannot Be Measured Objectively but Involves a Subjective

question 51

Multiple Choice

Which criterion cannot be measured objectively but involves a subjective assessment of whether a promotion has enhanced a brand's image or possibly detracted from it? 

• A) expense 
• B) efficiency 
• C) execution ease 
• D) equity enhancement 
• E) effectiveness enhancement

---

Definitions:

Ethics

refers to the moral principles that govern a person's behavior or the conducting of an activity.

Consequences

The outcomes or effects that result from a specific action, decision, or event.

Ethical Situations

Scenarios or dilemmas that involve making decisions based on moral principles and values.

Business Settings

The environment or context within which commercial activities are conducted, including physical locations and virtual platforms.