The Simultaneous Promotion of Multiple Brands in a Single Promotional

question 104

Multiple Choice

The simultaneous promotion of multiple brands in a single promotional effort is called a(n) _____.

• A) promotion mix 
• B) tie-in 
• C) cooperative program 
• D) integrated program 
• E) overlay

---

Definitions:

Increasing Chances

Efforts made to enhance the likelihood of achieving a desired outcome or success.

Capabilities

The skills, resources, and abilities that an organization or individual possesses.

Demands

Requests or calls for something to be supplied or performed, often with a sense of urgency or necessity.

Brief View

A concise and succinct overview or summary of a particular subject or topic.