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The only effective way for marketers to handle a commercial rumor is to ignore it.
Preoccupied Attachment
A style of attachment where individuals are overly concerned with their relationships and crave closeness, but fear rejection.
High Anxiety
Experiencing intense feelings of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.
Low Avoidance
A term used in attachment theory to describe individuals who are comfortable with intimacy and close relationships, showing little fear of rejection.
Secure Attachment
A type of attachment style where individuals feel confident and trust in the availability and responsiveness of their caregivers or significant others.
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