Walmart Is Using Marketing Public Relations to Let the Public

question 112

Multiple Choice

Walmart is using marketing public relations to let the public know of its support for hurricane Katrina victims.Company leaders have been on several morning talk show programs discussing the money and aid they've provided to the affected areas and victims of this storm.Walmart is using _____ marketing public relations.

• A) reactive 
• B) proactive 
• C) defensive 
• D) tactical 
• E) strategic

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Definitions:

Income before Income Taxes

Income before income taxes is a financial measure that represents a company's earnings before tax expenses have been deducted.

Interest Expense

The cost incurred by an entity for borrowed funds, reflected as a charge on the income statement.

Average Collection Period

The average number of days it takes for a company to receive payment from its customers for invoices issued.

Accounts Receivable Turnover

A financial ratio indicating how many times a company's receivables are converted into cash over a period, measuring the efficiency of a company in collecting its debts.