Sears,the Large Retail Chain,was Accused in the 1990s of Charging

question 74

Multiple Choice

Sears,the large retail chain,was accused in the 1990s of charging customers in California for automobile repair work that allegedly was never performed.The CEO of Sears immediately hit the airways to apologize and announce that nothing like this would happen in the future.The CEO's action represents _____.

• A) proactive marketing public relations 
• B) reactive marketing public relations 
• C) rumor control 
• D) an executive-statement release 
• E) sponsorship

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Definitions:

Sexual Response

A physiological reaction to sexual stimulation.

Gay Rights

The fight for equality and legal rights for individuals who identify as homosexual, encompassing issues like marriage, adoption, and discrimination.

Lesbian Rights

The advocacy and legal protection of rights and equal opportunities for lesbian individuals, including freedom from discrimination.

Hate Crimes

Criminal acts motivated by prejudice or intolerance towards an individual's race, religion, ethnicity, sexual orientation, or other designated characteristics.