Cybill Shepherd Was a Spokesperson for the "Beef Is Good

question 82

Multiple Choice

Cybill Shepherd was a spokesperson for the "Beef is Good Food" advertising campaign until a reputable magazine published an interview with Shepherd in which she admitted never eating red meat.From the Beef Board's perspective,Shepherd's magazine interview was _____.

• A) reactive PR 
• B) a conspiracy rumor 
• C) negative publicity 
• D) a contamination rumor 
• E) positive publicity

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