What Is the Most Frequently Used Measure to Assess Sponsorship

question 111

Multiple Choice

What is the most frequently used measure to assess sponsorship effectiveness? 

• A) Awareness of the event 
• B) Sales following the event 
• C) Number of samples/coupons distributed 
• D) Head count of how many people attended an event 
• E) The number of hits to the brand's website following the event

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Definitions:

Liabilities

are present financial obligations arising from past events, the settlement of which is expected to result in an outflow of resources embodying economic benefits.

Tax Rate

The percentage at which an individual or corporation is taxed.

Marketable Securities

These are liquid financial instruments that can be quickly converted into cash at market value, such as stocks, bonds, or Treasury bills.

Share Capital

The amount of money raised by a company through the issuance of shares to its shareholders, representing ownership in the company.