The Most Common Form of CRM Arrangement Involves a Company

question 36

Multiple Choice

The most common form of CRM arrangement involves a company contributing to a designated cause every time the customer undertakes some action that supports the company and its brands.The company's contribution is,in other words,contingent on the customer's _____.

• A) being aware of the brand 
• B) supporting a cause 
• C) gaining knowledge of the brand 
• D) performing a behavior 
• E) being generous

---

Definitions:

Intrapersonal Script

A cognitive structure that represents one's ideas and beliefs about themselves, influencing their behaviors and interactions.

Masturbation

Self-stimulation of the genitals for sexual pleasure.

Sexual Scripts

Societal, cultural, or personal guidelines that dictate how individuals express their sexuality and engage in sexual activities.

Socially Stigmatized

Being disapproved of or discriminated against by society based on certain characteristics or behaviors.