The Second Step of the Package Design Process Is to _____

question 104

Multiple Choice

The second step of the package design process is to _____.

• A) determine communication priorities 
• B) conduct a product category analysis 
• C) specify brand-positioning objectives 
• D) perform a competitive analysis 
• E) identify salient brand attributes/benefits

---

Definitions:

Time Management

The process of organizing and planning how to divide one's time between specific activities to increase efficiency and productivity.

Texting

The act of sending and receiving brief written messages between mobile phones.

Audience's Expectations

The preconceived notions or desires that listeners or viewers bring to a communication event.

Spam Filters

Software tools designed to identify and block unsolicited, unwanted, or harmful emails from reaching a user's inbox.