Examlex
Lucy owns a bakery.She wants to attract new customers,brand her bakery in consumers' minds,and create impulse purchases.Which of the following should she use to accomplish these goals?
Basis
The difference between the spot price of an asset and the futures price of the same asset.
Long Hedger
An investor who purchases futures contracts or the underlying asset to protect against potential price increases.
Short Hedger
An investor who enters into contracts to protect against potential losses from declining prices in the assets they hold.
Decrease
A reduction in quantity, size, or intensity of a particular activity, value, or level.
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