Judy Tells a POPAI Interviewer That She Intends to Purchase

question 64

Multiple Choice

Judy tells a POPAI interviewer that she intends to purchase DelMonte spinach,and in fact she does purchase this item.This case would be classified in the Consumer Buying Habits Study as a(n) _____.

• A) specifically planned purchase 
• B) generally planned purchase 
• C) substitute purchase 
• D) unplanned purchase 
• E) rational purchase

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Definitions:

Classical Conditioning

A training method where a naturally occurring response is learned through linking an environmental cue with a natural stimulus.

Ivan Pavlov

A Russian physiologist known for his discovery of classical conditioning, a fundamental learning process.

Psychologists

Professionals specializing in the study and treatment of the mind and behavior, encompassing various aspects of human experience.

Watson And Rayner

Known for their Little Albert experiment, they demonstrated that emotional responses could be conditioned using classical conditioning techniques.