John Informs a POPAI Interviewer That He Intends to Purchase

question 111

Multiple Choice

John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran,but in fact he does not buy any cereal.This case would be classified in the Consumer Buying Habit Study as a(n) _____.

• A) specifically planned purchase 
• B) generally planned purchase 
• C) substitute purchase 
• D) unplanned purchase 
• E) aborted purchase

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Definitions:

Greenstick

A type of fracture in children where the bone bends and cracks, instead of breaking completely.

Fracture

Any break in a bone.

Pliable

Capable of being bent or flexed easily; flexible and adaptable, often used in the context of materials or sometimes to describe characteristics.

Rabies

A viral disease that causes inflammation of the brain in humans and other mammals, typically transmitted through the bite of an infected animal.