Name and Describe the VIEW Model for Evaluating a Package

question 81

Essay

Name and describe the VIEW model for evaluating a package and apply it to a real world package that you think could be improved.

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Definitions:

Generalization

The ability to apply the lessons learned from specific instances to broader, similar situations without being explicitly taught for every situation.

Positive Reinforcement

A process in behavior analysis where the probability of a behavior occurring is increased by following it with the addition of a reinforcing stimulus.

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed. It is thought to be one of the underlying causes of depression.