Which of the Following Statements Is TRUE

question 58

Multiple Choice

Which of the following statements is TRUE?

• A) The creation, delivery, use, and disposal of products that society values can be carried out without generating any pollution and consuming any natural resources.
• B) Web-based businesses are "clean" because there is no pollution associated with them.
• C) Environmental issues are easy and simple, and companies can easily make decisions when faced with such issues.
• D) Environmental issues faced by businesses are about forests, rivers, and wildlife; and not about human health and safety.
• E) Dealing with environmental issues often requires tough trade-offs, occasional sacrifice, and disruptive change.

---

Definitions:

Financial Objectives

The specific, measurable financial goals of an organization, including profit targets, revenue growth, and return on investment.

Return On Marketing Investment

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the revenue generated by the marketing effort by the cost of the marketing activity.

Marketing Accountability

Refers to the responsibility of marketers to design, execute, and evaluate marketing strategies and campaigns that achieve measurable returns on investment (ROI).

Situation Assessment

The process of evaluating the current state of a situation to identify opportunities, challenges, and factors that could influence decision making.