A Product-Extension Merger Occurs When ________

question 92

Multiple Choice

A product-extension merger occurs when ________.

• A) two companies from unrelated industries unite to become a single company
• B) different stages or levels of the same industry unite
• C) different companies merge to increase global reach
• D) a merger expands the mix of goods and services available for sale
• E) a merger expands the geographic range of markets that it can serve

---

Definitions:

Humanistic Psychology

A psychological perspective that emphasizes the study of the whole person, and the uniqueness of each individual's experience, focusing on personal growth and the concept of self-actualization.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Psychoanalytic

Pertains to the theory and therapeutic approach developed by Sigmund Freud, focusing on unconscious processes influencing behavior and personality.

Higher Need

Refers to the more complex, growth-oriented aspects of human motivation, often associated with fulfilling potential and achieving self-actualization.