________ Refers to the Number of Layers the Chain of Command

question 27

Multiple Choice

________ refers to the number of layers the chain of command is divided into from the top of the company to the bottom.

• A) Vertical structure
• B) Horizontal structure
• C) Hybrid structure
• D) Line structure
• E) Line-and-staff structure

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Definitions:

Transmitter

An agent or intermediary with which the sender works to develop the marketing communications; for example, a firm’s creative department or an advertising agency.

Intended Audience

The specific group of people a message, project, piece of content, or campaign is designed to reach and influence.

Blogs

Websites or online platforms that feature regularly updated articles, posts, or commentary, usually on specific subjects.

Long-Term Relationships

Enduring bonds or partnerships formed between individuals or entities, characterized by ongoing interaction, collaboration, and mutual benefit.