A Research Technique That Measures the Brain Activity of Customers

question 97

Multiple Choice

A research technique that measures the brain activity of customers while they are viewing or interacting with your company's products or brands is known as ________.

• A) neuromarketing studies
• B) experiments
• C) psychoanalysis
• D) transactional analysis
• E) focus groups

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Definitions:

Cilia

Microscopic, hair-like structures that extend from the surface of some cells and are involved in movement or sensory functions.

Trachea

The windpipe, a tube that conducts air from the larynx to the bronchi of the lungs, facilitating breathing.

Smooth Muscle

A type of involuntary muscle found within the walls of organs and structures such as blood vessels, the gastrointestinal tract, and the bladder, characterized by its lack of striations.

Goblet Cell

A column-shaped cell found in the respiratory and intestinal tracts, which secretes mucus to trap and move pathogens and dirt.