Compare and Contrast the Influence of Customer Relationship Management (CRM)systems

question 36

Essay

Compare and contrast the influence of customer relationship management (CRM)systems on the marketing process with that of social commerce.

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Definitions:

Functional Magnetic Resonance Imaging

A neuroimaging procedure that measures brain activity by detecting changes in blood flow, often used to observe mental processes.

PET Scan

A medical imaging technique that uses a radioactive substance to visualize and measure metabolic processes in the body.

Positron-Emission Tomography

A diagnostic imaging test using a radioactive substance to visualize and measure changes in metabolic processes and other physiological activities.

Radioactive Substance

A material that emits radiation as a result of the decay of unstable atomic nuclei.