Which of the Following Statements Is TRUE About the Marketing

question 89

Multiple Choice

Which of the following statements is TRUE about the marketing concept?

• A) It views the customer only as a target to be sold to.
• B) It views the primary purpose of a business as making things.
• C) It believes in building short-term relationships with customers.
• D) It refers to the view that companies should respond to customers' needs.
• E) It counts on customers to figure out which products they need and take the steps to find and purchase them.

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Definitions:

Funding

The act of providing financial resources to finance a need, program, or project.

Raw Materials

The basic substances or components used in the production or manufacturing of goods.

Contractor

An individual or company that undertakes a contract to provide materials or labor to perform a service or do a job.

Employee

An individual who works part-time or full-time under a contract of employment, providing their services in exchange for compensation.