A Research Technique That Measures the Brain Activity of Customers

question 97

Multiple Choice

A research technique that measures the brain activity of customers while they are viewing or interacting with your company's products or brands is known as ________.

• A) neuromarketing studies
• B) experiments
• C) psychoanalysis
• D) transactional analysis
• E) focus groups

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Definitions:

Gratification

A sense of pleasure or satisfaction gained from achieving something or fulfilling a desire.

Performance Results

This pertains to the outcomes or outputs produced from activities or tasks, often measured against pre-determined standards or objectives.

Participation

The act of taking part or being involved in a particular activity, process, or organization.

Membership Characteristics

The attributes, traits, or qualities that define the individuals who are part of a group or organization.