Businesses Use ________ to Classify People by Focusing on Why

question 61

Multiple Choice

Businesses use ________ to classify people by focusing on why they behave the way they do by examining such issues as brand preferences,media preferences,values,attitudes,self-concept,and opinions.

• A) social commerce
• B) demographics
• C) geographic segmentation
• D) psychographics
• E) market penetration

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Definitions:

Social Context

The environmental and cultural setting in which a person lives or operates, and which influences their behaviors, attitudes, and experiences.

Speech Function

The utilization of verbal communication for expressing ideas, emotions, and desires through structured vocal sounds.

Zone

A zone is a specific area or region designated for a particular purpose or characterized by a particular feature.

Proximal Development

A concept in psychology referring to the zone of development where a learner can perform a task under adult guidance or with peer collaboration that could not be achieved alone.