________ Refers to the Categorization of Customers According to Their

question 29

Multiple Choice

________ refers to the categorization of customers according to their relationship with products or response to product characteristics.

• A) Demographic segmentation
• B) Geographic segmentation
• C) Ethnographic segmentation
• D) Psychographic segmentation
• E) Behavioral segmentation

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Definitions:

Menarche

A primary sex characteristic in females; a female’s first menstrual period, which signals the ability to reproduce sexually.

Genetic Influences

The impact that the genetic makeup of an individual has on their traits, behavior, and susceptibility to certain conditions.

Hormonal Influences

The effect that hormones have on bodily functions, mood, behavior, and overall health, often influencing growth, metabolism, sexual function, and mood.

Y Chromosome

A sex chromosome typically found in males, paired with an X chromosome in XY sex-determination systems, playing a crucial role in male development and fertility.