Which of the Following Can Be Cited as an Example

question 74

Multiple Choice

Which of the following can be cited as an example of geographic segmentation?

• A) Affinity Bank, an international bank, issues Golden Eagle cards by invitation only to customers who spend more than $250,000 a year on their Affinity credit cards.
• B) A luxury car company creates a hybrid line for consumers who are concerned about the environment.
• C) Harley-Davidson offers a wide variety of motorcycles, and each model attempts to cater to a particular lifestyle.
• D) P&G acquires the list of parents-to-be and showers them with samples of Pampers and other baby products to capture a share of their future purchases.
• E) A toy manufacturing company launches a special line of Hispanic books, dolls, puppets, and toys for areas with high Hispanic habitation.

Understand the role of arousal in the stress response and decision-making processes.

Comprehend the principles of evolutionary psychology in explaining human motivation.

Explain the neural basis of emotional experiences and how they relate to human behavior.

Understand how personal incentives and task difficulty influence decision-making and performance.

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Definitions:

Unconscious

Part of the mind that is inaccessible to the conscious mind but that affects behaviors and emotions.

Hypnosis

A state of heightened focus and concentrative relaxation, induced by suggestion, that can alter perception, sensation, and can be used for therapeutic purposes.

Free Association

A psychoanalytic process in which the patient speaks freely about thoughts, feelings, and images that arise, revealing unconscious thoughts and emotions.

Topographical Model

Sigmund Freud's model of the mind, which divides it into three regions: the conscious, preconscious, and unconscious.