Concentrated Marketing Differs from Micromarketing in That Concentrated Marketing ________

question 45

Multiple Choice

Concentrated marketing differs from micromarketing in that concentrated marketing ________.

• A) targets a single location or even a single customer
• B) focuses on only a single market segment
• C) ignores differences among buyers
• D) involves crafting entire marketing programs of products for an individual customer
• E) sells a variety of products to several target customer groups

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Definitions:

Credit

The ability of a customer to obtain goods or services before payment, based on the trust that payment will be made in the future.

Supplies Account

An account used in accounting to keep track of the amount spent on supplies not yet used or consumed by the business.

Supplies Expense

The cost incurred from the consumption of supplies that are used in the operations of a business.

Adjusting Entry

An accounting entry made at the end of a period to allocate income and expenditure to the appropriate accounting period.