Line Stretching Refers to ________

question 63

Multiple Choice

Line stretching refers to ________.

• A) using the brand of existing products on products in a new category
• B) adding items with price points above or below the current product line
• C) creating variations of a current product
• D) creating variations of an existing product
• E) developing items to fill gaps in the market that have been overlooked by competitors

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Definitions:

Systematically

Done or acting according to a fixed plan or system; methodical.

Feminism

A movement and ideology aimed at defining, establishing, and achieving political, economic, personal, and social equality of sexes.

Systematically Manipulate

To control or alter variables in an organized and deliberate manner within an experiment or study.

Causal Relationship

A connection between two variables where a change in one directly causes a change in the other.