Line Stretching Refers to ________

question 63

Multiple Choice

Line stretching refers to ________.

• A) using the brand of existing products on products in a new category
• B) adding items with price points above or below the current product line
• C) creating variations of a current product
• D) creating variations of an existing product
• E) developing items to fill gaps in the market that have been overlooked by competitors

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Definitions:

Frustration

Blockage of or interference with a personal goal.

Cathartic Approach

The cathartic approach is a therapeutic technique that encourages the release of pent-up emotions or stress through expression or emotional release, often linked with psychological healing.

Prosocial Behaviors

Actions intended to benefit others, including behaviors like helping, sharing, and comforting.

Aggressive Models

Individuals or media representations that demonstrate aggressive behavior, which may influence viewers to imitate such actions.