Using a Brand Name on a Variety of Related Products

question 30

Multiple Choice

Using a brand name on a variety of related products is known as ________.

• A) brand filling
• B) brand extension
• C) line extension
• D) family branding
• E) brand stretching

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Definitions:

Variable Overhead

Indirect, fluctuating costs that change with the level of production or organizational activity.

Direct Labor-hours

The aggregate amount of time spent by staff directly participating in the production process or in service provision.

Variable Overhead Efficiency Variance

A financial metric indicating the difference between the actual variable overhead costs incurred and the expected (or standard) costs, based on the efficient use of variable inputs.

Variable Manufacturing Overhead

Costs that fluctuate with the level of production output, such as utilities or materials that vary with production volumes.