When You Enter a Sonicboom Store,you Won't Find Shelves of Its

question 40

Multiple Choice

When you enter a Sonicboom store,you won't find shelves of its products.Instead,it has attractive,interactive displays that help you "audition" various Sonicboom music players.The store has a soundproof room where customers can listen to music and play high-definition videos,see and hear the audio and video performance of Sonicboom products.Customers are given free monthly newsletters,with reviews of Sonicboom,and articles on latest trends in the music industry.This would be an example of ________.

• A) strategic sourcing
• B) disintermediation
• C) retail theater
• D) multichannel retailing
• E) wheel of retailing

---

Definitions:

Exchange Rate

The conversion value of one currency in relation to another.

Net Gain

The difference between the selling price of an asset and its purchase price, after adjusting for costs, taxes, and other expenses.

Ratio

A numerical relationship showcasing how many times one number can include or fit into another.

Proportion

A mathematical concept that denotes a part, share, or number considered in comparative relation to a whole.