In ________,Behaviorally Targeted Ads Follow Users Even as They Move

question 62

Multiple Choice

In ________,behaviorally targeted ads follow users even as they move on to other Web sites.

• A) attack ads
• B) advocacy advertising
• C) cooperative advertising
• D) remarketing
• E) search engine marketing

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Definitions:

Felt Deprivation

A consumer’s perceived deficiency in their possessions or experiences, compared to a standard or to peers, which can influence buying behavior.

Needs

Refers to the essential requirements that individuals or organizations strive to fulfill, such as food, shelter, security, or business resources.

Influence Demand

The process of shaping consumer’s desire for a product or service through marketing strategies, economic factors, and social trends.

Marketing Mix

The combination of factors that a company can control to influence consumer's purchasing decisions, traditionally identified as product, price, place, and promotion.