One Significant Advantage to Using Television for Advertising Is the ________

question 41

Multiple Choice

One significant advantage to using television for advertising is the ________.

• A) entertainment carryover
• B) high audience selectivity
• C) long life for the message
• D) short preparation time
• E) low cost for production

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Definitions:

Classical Conditioning

An educational method where two signals are consistently linked together, resulting in a reaction initially triggered by the second signal, ultimately being provoked by just the first signal.

Pavlov

A Russian physiologist known for his work in classical conditioning, famously demonstrated through experiments with dogs salivating at the sound of a bell.

US

Abbreviation for the United States, a country in North America.

UR

An unconditioned response, which is an automatic reaction to a stimulus not learned through previous exposure.