Luminescent,Inc

question 86

Multiple Choice

Luminescent,Inc.manufactures and sells products related to surfing,skateboarding,and snowboarding.During Christmas,the firm gave free sports bottles with a Luminescent logo to all its customers,with the aim of keeping the firm's name in front of customers for a long period of time.This is an example of ________ advertising.

• A) institutional
• B) comparative
• C) cooperative
• D) consultative
• E) specialty

---

Definitions:

Positive Consequences

Outcomes or results that are perceived as beneficial, encouraging behaviors they follow.

Organizational Reward Systems

Are structured schemes to compensate, recognize, and motivate employees on a collective basis, aligning individual achievements with the organization's goals.

Reinforcement Theory

A theory that suggests behavior is influenced by its consequences, with rewards encouraging the behavior's recurrence.

Equity Theory

A concept in social psychology that explains how individuals perceive fairness in distribution of resources in interpersonal relationships.