The Defining Characteristic of ________ Is That It Tells Past

question 51

Multiple Choice

The defining characteristic of ________ is that it tells past customers that a product is still available or a company is ready to serve their needs.

• A) reminder advertising
• B) cooperative advertising
• C) bait and switch advertising
• D) comparative advertising
• E) advocacy advertising

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Definitions:

Authorized Shares

The highest quantity of shares that a company can legally distribute, as stated in its charter.

Noncumulative

Pertaining to preferred stock dividends, where dividends not paid in one period do not accumulate and are not required to be paid in future periods.

Preferred Stock

A class of ownership in a corporation with a higher claim on assets and earnings than common stock, usually with fixed dividends.

Par Value

The nominal or face value of a bond, share of stock, or other financial instrument, as stated by the issuer.