Which of the Following Statements Is TRUE About Direct Marketing

question 77

Multiple Choice

Which of the following statements is TRUE about direct marketing?

• A) Direct marketing refers to one-on-one interaction between a salesperson and a prospective buyer.
• B) In direct marketing, the salesperson acts as an advisor who helps customers find the best solutions to their needs.
• C) It is difficult to measure the results of direct marketing efforts.
• D) Direct marketing is a static approach, with little scope for experimentation and improvement.
• E) The heart of any direct marketing effort is a customer database.

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Definitions:

Company Information

Refers to data and facts about a business, including its history, policies, objectives, and financial performance.

Business Plan

A detailed document outlining the objectives, strategies, financial forecasts, and market research for a new or existing business.

Road Map

A plan or strategy intended to achieve a specific goal, laid out with steps or milestones.

Feasibility

The measure of how viable or possible it is to achieve a proposed project or plan, often assessed in terms of cost, time, resources, and technology.