One-On-One Interaction Between a Salesperson and a Prospective Buyer Is

question 21

Multiple Choice

One-on-one interaction between a salesperson and a prospective buyer is called ________.

• A) personal selling
• B) direct marketing
• C) prospecting
• D) sales promotion
• E) specialty advertising

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Definitions:

Operating Income

Earnings before interest and taxes (EBIT), representing the profit a company makes from its core operations.

Capacity

The maximum amount of work that an organization is capable of completing in a given period of time.

Variable Costing

A costing method that includes only variable manufacturing costs—direct materials, direct labor, and variable manufacturing overhead—in unit product costs.

Unsold Units

Inventory items that have been produced or acquired but have not yet been sold to customers.