In ________,A Salesperson Acts as a Consultant and Advisor Who

question 4

Multiple Choice

In ________,a salesperson acts as a consultant and advisor who helps current and potential customers find the best solutions to their personal or business needs.

• A) direct marketing
• B) prospecting
• C) consultative selling
• D) specialty advertising
• E) sales promotion

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Definitions:

Planning Horizon

The time frame over which future events are considered or planned for in the process of strategic decision-making.

Aggregate Planning

A process of optimizing production plans and facility operations over a medium-term horizon, to balance demand and capacity.

Capacity Utilization

A measure of how effectively an entity uses its productive capacity. It's the percentage of total potential output that is actually being achieved.

Aggregate Planning

A marketing activity that aims to match supply and demand by adjusting production rates, workforce levels, and inventory levels, over a medium-range period.