Exhibit 6-3 PharmaCo Wants to Determine How to Deploy Sales Representatives Across

question 23

Essay

Exhibit 6-3
PharmaCo wants to determine how to deploy sales representatives across its Western U.S. region to support a new drug for obesity. Sales representatives will be located in a "home city", which they serve, in addition to cities with feasible commuting distance, with the objective that all cities must be served by at least one sales representative. The feasible connections between each city in the region are listed below (1 indicates a feasible connection):

-Refer to Exhibit 6-3.Formulate an integer programming model to identify a feasible deployment plan to the sales representatives.What is the minimum number of representatives that can cover this region
What are their home cities

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Definitions:

Equity Bond

An investment instrument that combines features of both equity and debt, often structured to convert to equity under certain conditions.

Income Bond

A bond that pays interest to its holders only if the issuing company has earned enough profits to cover the interest payments.

Business Law

The body of law that governs business and commercial transactions, including contracts, property, and liability.

Undisclosed Principal

A principal whose identity is not revealed by the agent to the third party during a transaction, creating legal implications concerning the agent's liability.