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Exhibit 9-1
A farmer must decide whether to take protective action to limit damage to his grapefruit crop in the event that the overnight temperature falls to a level well below freezing. If the temperature drops too low he runs the risk of losing his entire crop, valued at $75,000. Based on the National Weather Service, the probability of such a temperature drop is 60%. He can insulate his crop by spraying water on all the trees, which will cost $20,000. This action might succeed in protecting the crop, with the following
-Refer to Exhibit 9-1.Suppose the farmer is not risk-neutral,but instead his behavior can be modeled using an exponential utility function with a risk tolerance parameter of 100,000.What is the most he would be willing to pay for insulation in that case
Courage
The ability to confront fear, pain, danger, uncertainty, or intimidation.
Entrepreneurship
The act of creating, developing, and managing a new business venture to profit by taking on financial, psychological, and social risks.
Myths
Traditional stories, typically involving supernatural beings or events, that serve to explain a natural or social phenomenon, or cultural beliefs.
Realities
The state of things as they actually exist, as opposed to how they may appear or might be imagined.
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