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Exhibit 10-2 a Large Apparel Company Wants to Determine the Profitability of Profitability

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Exhibit 10-2
A large apparel company wants to determine the profitability of one of its most popular products, a particular type of jacket. Demand is uncertain, due to economic conditions, competition, weather and other factors, and the following probability distributions have been estimated for each of the company's three regions:
Exhibit 10-2 A large apparel company wants to determine the profitability of one of its most popular products, a particular type of jacket. Demand is uncertain, due to economic conditions, competition, weather and other factors, and the following probability distributions have been estimated for each of the company's three regions:    -Refer to Exhibit 10-2.Use @RISK distributions to generate the three random variables for regional sales and derive a distribution for the total sales.What is the expected total sales
-Refer to Exhibit 10-2.Use @RISK distributions to generate the three random variables for regional sales and derive a distribution for the total sales.What is the expected total sales


Definitions:

Goodwill

An intangible asset representing the value of a company's brand name, reputation, and customer relationships, acquired during a business combination.

Issued Capital

The total value of the shares that have been issued by a company and are held by shareholders, representing the initial capital paid into the business.

Retained Earnings

This is the amount of net income left after a company has paid out dividends to its shareholders, typically reinvested in the business or held as a reserve.

Goodwill

An intangible asset that arises when a company acquires another company for a price higher than the fair market value of its net assets, representing future economic benefits.

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